Stabilo - EASYergo

Nickelodeon Commercial

The project

The client: Stabilo

Direct work for Schwann Stabilo GmbH

Brief

Create a landscape, portrait and 4:5 digital commercial for the new EASYergo colors.

Highlight

Emphasise ergonomics and colors.

Skills

Adobe Illustrator and After Effects for storyboards, graphical assets and assembly. 3D modeling and animation in Cinema 4D

Project Management

Design

Modeling & Texturing

Rigging and optimizing

Details

Hardest part in this animation was getting the pen right: the shape is very complicated to model correctly, and it being a product presentation that leans heavily on its ergonomic shape had to be spot on.

We presented 3 concepts, and ended up rolling out the animation in 3 ratio’s along witha series of looping ‘stills’ for Stabilo’s pinterest channel.