Strackk - Online commercials

The project

The client: Strackk

Direct work for Strackk, a design brand specialized in thin, yet super strong wall shelves and interior accessories.


Create an animation from a set of 10 key features using as little text as possible.


Highlight the customization options in Length, Depth, Color, Lighting, Finish, Strength and sustainability.


Adobe Photoshop for storyboards, Cinema 4D / Redshift for the 3D and Adobe After Effects for the edit and video post.

Project Management
Modeling & Texturing
Rigging and optimizing


By working in segments – script, storyboard, rough animation, texturing and lighting – and getting each segment finished and signed off, we had minimal surprises before starting the end-rendering process.

Expanding the request to 2 different online commercials + an instruction type video forced me to really optimize the scenes, textures and renders. The project rendered for 168 hrs.

I’ve used an Xpresso driven rig for the shelves, making length, lights, strips and logo animations way easier.