Pioneer

Full service project

The project

The Client

Direct work for Pioneer, a subsidiary of Onkyo Tokyo.

Brief

Create a concept for a series of commercials and graphical media outlets.

Highlight

I was directly involved in the development of these concepts, their artstyle and execution. It was interesting working with a three way segmented budget and devise concepts that could be realised within each one.

Skills

All software that I can operate was used for the 3 of these projects.

Concepting

Design

Animation

Art Direction

Details

By working with three different budgets for one client it was interesting coming up with branded content for 2 productlines.

A full length commercial for the Pioneer Club Speaker, a commercial for the Sport earphones and branded social content for the net Rays Siri enabled earphones.

All graphical design, motiongraphics and photoshop compositing of the sutdio work is also done by me, in close collaboration with our Japanese clients.